MetaConversions API
Event coverageMore complete
Match qualityStronger inputs
Cleaner purchase and lead signals can support more reliable attribution and optimization.
ROAS optimization can benefit ↗CVR optimization can benefit ↗
FIRST-PARTY SIGNAL INFRASTRUCTURE
Turn every customer action into a cleaner conversion signal.
KePixel connects customer events to the platforms your team already uses, improves signal quality, and helps deliver cleaner conversion data across your marketing stack.
Server-sideFirst-partyMulti-platform
ONE SIGNAL LAYER
Sources in. Better signals out.
Collect once, improve event quality in KePixel, then route the right signal to every connected destination.
Explore capabilities →Sources
WebBrowser events
Mobile AppApp events
APIBackend events
EVENT MATCH QUALITYillustrative
39
Stronger match-quality signal
Destinations
MetaConversions API
GA4Server events
SnapchatConversions API
TikTokEvents API
Google AdsEnhanced Conversions
LinkedInConversions API
SOURCES + DESTINATIONS
One signal layer across the stack you already use.
SallaSourceZidSourceWordPressSourceWooCommerceSourceShopifySourceCustom WebSourceMobile AppsSourceAPISourceMetaDestinationSnapchatDestinationTikTokDestinationGoogle AdsDestinationGoogle Analytics 4DestinationLinkedInDestinationOpenAIDestination
PLATFORM SIGNAL QUALITY
Give every platform a stronger conversion signal.
More complete events and richer first-party identifiers can give advertising and analytics platforms better inputs for matching, reporting, and campaign optimization.
SnapchatConversions API
Event coverageMore complete
Match keysRicher signal
More consistent conversion delivery can give Snap cleaner inputs for campaign learning.
ROAS optimization can benefit ↗CVR optimization can benefit ↗
TikTokEvents API
Event coverageMore complete
Signal qualityMore consistent
Server-side conversion signals can reduce avoidable gaps in reporting and optimization inputs.
ROAS optimization can benefit ↗CVR optimization can benefit ↗
GA4Server events
Event streamMore consistent
ReportingCleaner inputs
Cleaner event delivery helps reporting stay closer to the customer journey you actually measure.
Measurement decisions can improve ↗Funnel visibility can improve ↗
Stronger conversion signals can improve the inputs used for attribution and campaign optimization. ROAS and conversion-rate outcomes still depend on media, offer, creative, traffic, and implementation quality.
SIGNAL HEALTH
See where conversion data gets lost before it reaches your ad platforms.
KePixel is designed to make tracking gaps visible: missing identifiers, duplicated events, browser-only coverage, broken purchase payloads, and destination delivery issues.
Request a tracking review ↗TRACKING HEALTH PREVIEWyourstore.com
Signal mapIllustrative preview — not a live scan
7 checksEvent consistencyReady
Deduplication keysReady
First-party identifiersReview
Destination deliveryReady
Purchase payload qualityReview
HOW KEPIXEL WORKS
One path from customer action to verified destination delivery.
This is the core KePixel workflow: collect the event once, standardize the payload, strengthen identity and deduplication, then deliver and verify the right signal for each destination.
Capture the action
Receive web, mobile, ecommerce, and backend events from the sources your business already uses.
event: purchasesource: web / app / APINormalize the payload
Keep event names, values, currencies, item data, and identifiers consistent before routing.
schema: canonicalvalue: validatedImprove identity & deduplication
Preserve useful first-party identifiers and coordinate browser/server event IDs to reduce avoidable duplication.
event_id: coordinatedidentity: checkedRoute and verify
Send destination-specific payloads, then check delivery and signal quality before relying on the reporting.
meta: deliveredga4: delivereddelivery: verifiedBUILT FOR THE TEAM OPERATING THE DATA
Different workflows. One tracking foundation.
Connect the customer journey from product view to purchase.
Build a more consistent event layer across storefront, checkout, and advertising destinations.
Explore ecommerce →Standardize tracking quality across multiple client stacks.
Reduce one-off implementations and keep a repeatable source-to-destination framework.
Explore agencies →Track the actions that matter beyond the first page visit.
Structure leads, sign-ups, demos, and downstream conversion signals around the same event layer.
Explore SaaS →CLIENTS
Built for real businesses, across very different operating stacks.
A broader view of brands KePixel has worked with across ecommerce, healthcare, services, food, mobility, and technology.
DawaDose
Enaya Care
Z Clinic
Explore Cars
Luini
8 Portions Pizza
Abuziad Store
Woow
Bayt Alsbah
Ghasselha
Hlayel
Alhazems
Siraj Attar Bros
Design Concept
TSG
Arweqah
Skafe Arabia
Janburger
Ryde Qatar
Aveva
2B Tech
Khazenly
ILG GlobalCASE STUDIES
Client measurement stories, built around the systems that actually close the sale.
Swipe or use the arrows. Each story keeps the challenge, measurement architecture, destinations, and headline change in one focused view.
01 / 02
ECOMMERCE · JORDANDawaDoseWordPress + WooCommerce
Turn WooCommerce purchase truth into clearer media optimization.
KePixel connected WordPress and WooCommerce purchase truth with server-side routing so campaign reporting could be reconciled more clearly across Meta, Google Ads, and GA4.
WordPress→WooCommerce→KePixel→Meta · Google Ads · GA4
Problem
Platform-reported conversions and completed store orders did not always tell the same story.
Built
KePixel standardized purchase payloads, routed them server-side, and reviewed media performance against store truth.
+96.2%Store revenueYTD change · Jan → Aug 2026
+107.0%Order volumeYTD change · Jan → Aug 2026
+62.4%Actual blended ROASYTD change · Jan → Aug 2026
+125.2%Meta purchase efficiencyIllustrative YTD improvement
HEALTH & BEAUTY · SAUDI ARABIAEnaya CareWordPress + Zenoti
Connect the WordPress journey with Zenoti booking and invoice truth.
KePixel connected WordPress web signals with Zenoti backend events so assisted bookings, invoice outcomes, and offline actions could be understood inside one cleaner measurement path.
WordPress→Zenoti→KePixel
Measurement destinations
MetaSnapchatTikTokGoogle AdsGA4
Problem
Clinic-side bookings and invoice outcomes lived outside online-only reporting.
Built
KePixel linked the web layer with Zenoti backend events, then normalized and deduplicated the signal before routing it to media and analytics platforms.
+41.8%Recorded purchasesYTD change · Jan → Aug 2026
+58.9%Offline / assisted captureYTD change · Jan → Aug 2026
+80.3%Measurement coverageYTD change · Jan → Aug 2026
+27.6%Platform-reported ROASYTD change · Jan → Aug 2026
LEARN THE SIGNAL LAYER
Practical tracking, attribution, and conversion API guides.
SERVER-SIDE
Why browser-only conversion tracking leaves gaps.
Understand what changes when the event path moves beyond the browser.
Read insight → IMPLEMENTATIONFrom source event to destination payload.
See how KePixel structures the path between collection and delivery.
Open documentation → DATA QUALITYWhat event deduplication actually protects.
Keep browser and server signals coordinated around the same conversion.
Explore feature →FREQUENTLY ASKED QUESTIONS
Questions teams ask before using KePixel.
Clear answers about setup, developer dependency, data quality, and who KePixel is built for.
01What happens during setup?
KePixel maps your current event sources, checks the data quality and identifiers available, then configures the destination routes your measurement stack needs.
02Do I need developers to use KePixel?
KePixel is designed to reduce developer dependency with guided source and destination setup. Some custom websites, mobile apps, or backend events may still need technical access during implementation.
03Which sources and destinations can I connect?
KePixel supports common ecommerce, web, mobile, and API sources and can route conversion data to platforms such as Meta, Google, GA4, TikTok, Snapchat, and LinkedIn.
04How can KePixel improve event match quality and reporting?
KePixel can preserve useful first-party identifiers, coordinate browser and server event IDs, standardize payloads, and reduce avoidable gaps before data reaches supported destinations.
05Who is KePixel built for?
KePixel is designed for ecommerce brands, agencies, SaaS teams, and performance marketers that need a cleaner and more controllable conversion data layer.
READY WHEN YOUR DATA IS
Bring your current stack. Start by finding the signal gaps.
Start with your current tracking setup. KePixel maps the source, event quality, and destination requirements before anything is changed.