Author: mostafa.mhmod.hatata@gmail.com

ما هو التتبع من جانب الخادم؟ وكيف يعمل للمتاجر الإلكترونية؟

تعرّف على Server-Side Tracking، كيف يعمل مع التتبع من المتصفح، ما الذي يمكن أن يحسّنه، ومتى يكون إضافة غير ضرورية لمتجرك.

Server-Side Tracking Implementation Checklist

A practical checklist for planning server-side tracking: event ownership, consent, deduplication, identifiers, routing, testing, monitoring and rollback.

What Is Server-Side Tracking? How It Works for Ecommerce

Learn what server-side tracking is, how it differs from browser tracking, what problems it can solve, and when adding a server-side layer is unnecessary.

How to Improve Meta Event Match Quality (EMQ)

Learn what Meta Event Match Quality measures, why a CAPI setup can still score poorly, and how to diagnose identifiers, event coverage, deduplication and data quality.

CAPI Deduplication: How Browser and Server Events Avoid Double Counting

Learn why Meta Pixel and Conversions API can double-count the same purchase, how event deduplication works, and how to diagnose event ID problems.

Ecommerce Conversion Tracking Checklist

Audit ecommerce conversion tracking across store orders, Meta, Google Ads and analytics. Check missing events, duplicates, IDs, values, consent and attribution.